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Licensing is a $200 billion a year industry and with more and more territories now involved in the business, it is a truly global business sector operating on a huge scale.
Movie merchandising often now makes more money than box office tickets, children's television programming relies on licensed product sales and sports merchandise from event to club level is growing rapidly.
The World Licensing XpoFair 2009 has been designed to serve the global needs of the licensing and merchandising industry.
What is The World Licensing XpoFair 2010?
It's an online, 3D, virtual licensing event that is open 24 hours a day, 7 days a week, 365 days a year and co-organised by XpoFairs together with leading industry trade magazines Total Licensing and The Licensing Book. Once the show is open, it will run through to October 2010.
Benefits
The virtual fair delivers all the benefits of a normal trade show. Buyers can 'walk around the halls and visit booths, communicate with exhibitors, see products, properties and style guides, collect information on companies, leave business cards, watch videos of potential licensed properties, download brochures etc.
The online show also offers benefits that simply aren't available at tradeshows.
Any buyer or client can visit a booth at any time of day or night from anywhere in the world. And the show isn't just open for two or three days. It's there all year round.
For exhibitors, this means their properties are receiving maximum exposure, not just in their territory, but from around the world.
For visitors, it means they can visit a show at a time to suit them, without ever having to leave their desk.
World Licensing XpoFair is not just a trade show. It is a revolutionary way in which to communicate with a global marketplace without needing to leave your desk!
Contact the Wold Licensing XpoFair sales team: Telephone : +44 (0)20 8781 1106 E-mail: sales@xpofairs.com
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